I remember a mate of mine saying to me about 20 years ago ‘Buyers have no imagination’. I was showing him a commercial property that wasn’t moving and he said I needed to clear it out, remove the walls and repaint it. It had sat on the market with very low interest for 6 months and I was starting to stress out! Hence I sought his counsel.
He walked straight in, looked at me perplexed and said ‘Haes this place is a pigsty!’ then gave the line about buyers’ imagination. He was right, and a few weeks later after the touch ups, it was leased.
It is amazing how when we go searching for property we can’t see past the presentation. That has led to professional photographers, stylists, furniture hire companies and buyers agents all now firmly finding their home in the residential property space.
I was reminded of this a couple of weeks ago when a friend contacted me about one of his rental properties that wasn’t renting as quickly as he would like. He wanted some options, other than reducing the price, to fix the problem. When I assessed the photos, I saw that it was vacant and the rooms were blank.
We made the decision to add virtual furniture to the photos online. This imagery is the new player in the property presentation space and is perfect for the rental market. It worked a treat. The property was rented within 5 days and was another reminder that presentation is the first job in property sales.
Today I will wake up like a kid on Christmas morning. It’s prestige auction day! We are hosting our fourth annual ‘Ray White Collective’ prestige property auction event at The Callie Hotel. I can’t wait to get out the front and swing the gavel in front of Brisbane’s super high-end … Read more
Originally posted on periodextensions.com.au The festive season isn’t just about celebrations; it’s also the perfect time to consider a house renovation in Melbourne. With family gatherings and holiday cheer filling the air, this time of year inspires transformation. But have you thought about how upgrading your home during the holidays … Read more
Cush for Comment – 13 July
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Cush for Comment – November 30th 2024
Today I will wake up like a kid on Christmas morning. It’s prestige auction day! We are hosting our fourth annual ‘Ray White Collective’ prestige property auction event at The Callie Hotel. I can’t wait to get out the front and swing the gavel in front of Brisbane’s super high-end … Read more
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The Benefits of Renovating Your Home During the Festive Season
Originally posted on periodextensions.com.au The festive season isn’t just about celebrations; it’s also the perfect time to consider a house renovation in Melbourne. With family gatherings and holiday cheer filling the air, this time of year inspires transformation. But have you thought about how upgrading your home during the holidays … Read more
Read Full Post